Research and Strategy
There is not a unique standard solution for every business question. That is why we always try to find YOUR way, instead of trying to adjust your needs to our solutions. We believe that not only every brand has its own character, but also the people that work with it – unique and individual like our approach to your challenges.
Our InterAct 360º approach follows creative multi-methodological tools and uses different angles (consumer/expert/client view and local/international perspective). This allows us to provide inspiring and actionable solutions to the different brand levers (from context to positioning, innovation and communication).
- Desk Research
- Trends and Semiotics
- ‘Let’s go safari’
- In-Depth Interviews
- Etnography
- Accompanied shopping
- Triads
- Focus Groups
- Interactive Simultaneous Groups
- Optimisation Lab Groups
- Actionable Workshops (ideas/ insights/ concept generation)
- Digital Plataform
- Quantitative Studies
We have extensive experience in multiple sectors – FMCG, automotive, pharmacy, financial, social research, media, advertisement – and targets – consumer, B2B, experts, children and youth research.
In addition, twiga works closely with other director-level consultants and agencies.
