The relevant role of creative brands in helping us to live the best way we can Under the provocative title “Can Brands Be Good?”, The School of Life team defends the role of inspirational brands in providing global consumer’s access to genius’ singularity: “There are very […]
Read MoreEn la era de la libertad de elección y la oferta ilimitada se produce la paradoja de que el consumidor termina eligiendo lo que otros consumieron previamente o lo que otros han decidido por él que era la mejor elección. Llevada a un extremo, esta libertad […]
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When thinking of trendsetters one is always tempted to think of bloggers, twitters and celebrities but when we look a bit back in time, we can see the same patterns already in the 18th century when Josiah Wedgwood, an English potter, was granted the permission to […]
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This original reflection on the keys to success of a brand uses the analogy of an airplane to raise the flight, must deal with ‘market’ gravity (the natural inclination of the mark down) and ‘market’ friction ‘(factors external, such as competition, macro factors or reputation) in […]
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