20
Sep
2014
How do brands generate value
Posted On September 20, 2014
By eljefe
And has No Comment
This original reflection on the keys to success of a brand uses the analogy of an airplane to raise the flight, must deal with ‘market’ gravity (the natural inclination of the mark down) and ‘market’ friction ‘(factors external, such as competition, macro factors or reputation) in an iterative brand strategy that can cope with the dynamic market and create value. It revolves around the importance of investment at the right time vs. absolute investment in advertising in general.
