20
Sep
2014
How do brands generate value
Posted On September 20, 2014
By eljefe
And has No Comment
This original reflection on the keys to success of a brand uses the analogy of an airplane to raise the flight, must deal with ‘market’ gravity (the natural inclination of the mark down) and ‘market’ friction ‘(factors external, such as competition, macro factors or reputation) in […]
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