There is no uniform global culture. That’s why organizations facing challenges with a global impact need to listen to the local culture to understand it, and adapt to cultural diversity.Since 2016, we have been conducting research on some of the great challenges of our time. In them, we interviewed a selection of Key Opinion Formers (academics, think tanks, specialized journalists, politicians and professionals in the sector in question) and listened to citizens through focus groups. This allows us to provide our clients with a complete, independent, rigorous and authentic local vision, so that they can make better decisions.