In recent years, parenting has changed. For this reason, we wanted to analyze the reality that mothers and fathers experience today, the tensions and emotions surrounding contemporary parenting, and how it influences them on this journey.
Biomecanics, as a brand committed to science and research as sources of its innovation, promotes this study with the aim of understanding and sharing the emotional reality of contemporary parenting.
The goal is to focus on listening, identifying, and understanding the parenting experience of mothers and fathers, and to understand how their relationship with social media impacts their decision-making and emotional well-being as parents.
Using a mixed methodology in two phases, the study provides a snapshot that reveals conflicting emotions. From perceptions of usefulness to uncertainty, social media and its universe of overexposure and inevitable comparison make current parenting seem more demanding and complex than in previous stages.