Admirable Brands


The relevant role of creative brands in helping us to live the best way we can

Under the provocative title “Can Brands Be Good?”, The School of Life team defends the role of inspirational brands in providing global consumer’s access to genius’ singularity: “There are very few geniuses around and we do not want good things to have to depend on such a rare phenomenon”. Brands’ ability to improve our lives can make the difference in the public perception towards the brand.

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