In recent times, the audiovisual industry is undergoing a profound transformation, with a major impact on the advertising and communication industry.
Since 2017, twiga has accompanied one of the largest Spanish tv companies in the sector in the identification of emerging trends, the analysis of positioning and image traits of the main players, and the evolution of the industry. To this end, twiga has periodically held in-depth interviews with experts from the audiovisual and digital sector, major brands and advertisers, and media agencies.
The analysis of the information collected allows us to detect new opportunities and provide strategic and actionable recommendations.