Our client wanted to study digital sexual violence experienced by minors, as well as the measures taken in homes to prevent or address these situations. To do this, they suggested focusing on mothers and fathers as our target audience. Given the taboo nature of the subject, from twiga we anticipated a significant degree of concealment among the children suffering this violence (as confirmed in the results: 3 out of 4 adolescents did not tell their parents about the experience of digital sexual violence suffered, even in traumatic cases!). For this reason, we proposed to extend the research, not only to parents, but also to the protagonists themselves, contrasting and complementing the information of both audiences. Official statistics showed us that gender was a differentiating factor in the digital sexual violence experienced, so we considered the separation by gender and age when designing our focus groups with adolescents and young people, guaranteeing a safe environment for the expression of such delicate experiences. We also held meetings with parents of children in primary education and parents whose children were in secondary school. The focus groups, conducted with great tact and respect, were highly productive. And their analysis allowed us to design an exhaustive and precise questionnaire that was completed by a representative sample of 2,000 adolescents and young people, and 1,000 parents. The results of this ambitious and relevant study showed a reality that is not usually accessible.
